Fashion is no longer just about glamorous runways or celebrity wardrobes. Today, it has become more inclusive and relatable, thanks to the growing influence of fashion bloggers. These trailblazers have transformed fashion into a concept that anyone can embrace, breaking stereotypes and making it accessible to people from all walks of life. In India, fashion bloggers have emerged as key players in shaping trends, inspiring creativity, and helping individuals define their unique style.
From pairing sneakers with ethnic wear to advocating for body positivity, the top 10 fashion bloggers in India have redefined the fashion landscape. By showcasing innovative ideas, critiquing outdated norms, and keeping their audiences informed about the latest trends, these influencers are catalysts for change in the Indian fashion scene. Their journey highlights how fashion can be stylish yet practical, empowering individuals to express themselves boldly.
Let’s dive into the profiles of the top 10 fashion bloggers in India who are creating waves in the fashion industry:
1. Komal Pandey
Komal Pandey’s name is synonymous with creativity and bold fashion statements. Starting her journey as a stylist at POPxo, Komal quickly made a name for herself as a YouTuber and Instagram influencer. With over 1.5 million Instagram followers and 12.4 lakh YouTube subscribers, Komal’s content spans everyday fashion, unconventional outfits, makeup tutorials, and skincare routines. Her iconic transition reels and collaborations with other influencers like Siddharth Batra and Dolly Singh have earned her accolades, including the Cosmopolitan Award in 2020-21.
2. Masoom Minawala
Masoom Minawala is a globally recognized fashion influencer, entrepreneur, and content creator. With over a decade in the industry, she has collaborated with luxury brands like Louis Vuitton, Dior, and Bvlgari. Her initiative, #SupportIndianDesigners, has helped local brands gain recognition. Masoom’s achievements include founding India’s first fashion e-commerce portal, Style Fiesta, and winning the Cosmopolitan Luxury Fashion Influencer award twice. Her content inspires her audience to embrace both high-end and homegrown fashion.
3. Aashna Shroff
Aashna Shroff’s journey from running a Facebook page, ‘The Snob Journal,’ to becoming a celebrated fashion blogger is truly inspiring. With over 963K Instagram followers and 185K YouTube subscribers, Aashna shares content on fashion, beauty, home decor, and travel. She’s collaborated with leading brands like Nykaa, L’Oréal, and Maybelline, and has even spoken at TEDx events. Aashna’s unique blend of fashion and lifestyle content makes her a favorite among her followers.
4. Riya Jain
Riya Jain, the brain behind the blog ‘Caught in a Cuff,’ is known for her bold and confident style. With 407K Instagram followers, Riya’s content ranges from OOTDs to makeup, skincare, and haircare. Her experiments with hairstyles and fashion inspire women to embrace their individuality. A TEDx speaker and social media influencer, Riya continues to make her mark in the fashion world.
5. Sakshi Sindwani
Sakshi Sindwani’s mission to promote body positivity and self-love has resonated with 515K Instagram followers. Known as ‘StyleMeUpWithSakshi,’ she uses her platform to challenge conventional beauty standards. Sakshi’s content includes transition reels, viral challenges, and dance videos that are as entertaining as they are empowering. With 92.3K YouTube subscribers and a Cosmopolitan Blogger Award for Body Positivity Icon-2021, Sakshi is a trailblazer in the Indian fashion blogging scene.
6. Siddharth Batra
Siddharth Batra has redefined men’s fashion and grooming with his quirky style and innovative content. With 254K Instagram followers, Siddharth explores fashion, makeup, and skincare for men, breaking gender stereotypes. His YouTube channel, with 42.2K subscribers, showcases his daily life and vlogs. As a style editor at MensXP, Siddharth has been a vocal advocate for gender equality and metrosexuality in the Indian fashion industry.
7. Abhinav Mathur
Abhinav Mathur, also known as ‘Abix,’ brings a fresh perspective to everyday fashion. With 120K Instagram followers and 45.3K YouTube subscribers, Abhinav shares vlogs and fashion tips that inspire his audience to experiment with their style. His expertise in hair care and everyday fashion makes him a trusted name among Indian fashion influencers.
8. Karron S Dhinggra
Known as ‘The Formal Edit,’ Karron S Dhinggra is a lawyer-turned-fashion blogger who helps men elevate their style. With 661K Instagram followers and 3.9 million YouTube subscribers, Karron creates humorous yet informative content on men’s fashion, grooming, and skincare. His approachable style and relatable content have made him a trusted voice for men seeking to refine their fashion sense.
9. Saloni Sehra
Saloni Sehra, the face behind ‘Saloniseh,’ is a Delhi-based fashion and lifestyle blogger with over 693K Instagram followers. Her content combines street fashion with luxury, making her relatable yet aspirational. Saloni’s collaborations with brands like Max Fashion India, Nykaa, and Daniel Wellington showcase her versatility. Recognized as a fashion diva by The Lalit Group, Saloni’s fashion advice is a must-follow for anyone seeking a wardrobe makeover.
10. Kritika Khurana
Known as “That Boho Girl,” Kritika Khurana has captured the hearts of 1.5 million Instagram followers with her bohemian-inspired outfits and lifestyle content. A fashion design graduate from the University of Delhi, Kritika started her journey with her blog and YouTube channel, where she shares fashion tips, beauty tutorials, and travel diaries. With 7.57 lakh YouTube subscribers and collaborations with brands like Myntra Beauty, she is a force to be reckoned with in the Indian fashion industry.
These top 10 fashion bloggers in India are more than just influencers; they are change-makers. By celebrating diverse body types, challenging stereotypes, and introducing fresh ideas, they have made fashion more inclusive and inspiring. Whether you’re looking for style tips, brand recommendations, or just a daily dose of inspiration, these bloggers have something for everyone. Follow their journey to redefine your own sense of style and stay updated with the latest trends in the ever-evolving world of fashion.
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